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El Helal & Silver Star Group: A Legacy of Quality and Innovation
El Helal & Silver Star Group stands as Egypt’s largest and most trusted manufacturer of household products. Since its inception, the company has been driven by a singular vision: to enrich people’s everyday home experience. This mission is realized through the production and delivery of a wide range of sustainable, high-quality kitchenware and houseware products at affordable prices for all.
The Core Values That Define El Helal Group
- Customers: At the heart of everything we do is our commitment to customer satisfaction. We work to build trust and honest relationships with both customers and business partners, ensuring they can always rely on us.
- Employees: Our employees form the backbone of our success. By fostering a culture of ethics and respect, we enable them to thrive and grow.
- Innovation: Continual investment in technology and research ensures we stay ahead in meeting consumer needs.
- Environment: As stewards of the environment, we prioritize sustainable practices to protect the planet for future generations.
A Rich Heritage of Excellence
Founded by Salem Helal in 1981, El Helal began as a brush-making factory inspired by his father’s workshop. Over the decades, the company expanded its product lines, creating one of Egypt’s most valuable brands. In 1998, Salem established El Helal & Golden Star Egypt for Household Products, and by the 2000s, he had built factories producing detergents, plastic goods, cartons, and cookware. Today, the Helal name is synonymous with trust and quality, offering over 1,500 products tailored to enhance daily life.
Certified for Quality and Sustainability
El Helal is proud to operate under ISO 9001:2015 for quality management and ISO 14001:2015 for environmental management. These certifications reflect our commitment to customer satisfaction, operational efficiency, and environmental protection.
Projects of National and International Pride
In 2012, El Helal Group partnered with Copenhagen Election A/S to manufacture 160,000 ballot boxes for Egypt’s Presidential Elections. This collaboration highlighted our dedication to serving the nation during a pivotal moment in history.
Global Presence
As annual exhibitors at Ambiente Messe Frankfurt, the world’s leading consumer goods trade fair, we showcase our Grandi cookware line and aspire to expand our global footprint further with additional product lines.
With a legacy built on quality, trust, and innovation, El Helal & Silver Star Group remains a cornerstone of Egyptian industry and a leader in household solutions.
