Blue Shell mission We create innovative solutions to help people achieve fitness and we strive to make fitness available to all, at all ages and in all places. We strongly believe that fitness is an opportunity for everybody: for governments to reduce health costs, for companies to invest in team motivation and productivity and for all citizens to improve their health and daily lifestyle. Our Fitness Equipment offers the widest range possible of solutions to achieve health wherever there may be a need for a better quality of life and health: gyms, schools, homes, offices, hotels, libraries, airports, workplaces, hospitals, and community centers. What does the Fitness equipment offer its centers? With the fitness equipment we want to offer our customers the means to create unique environments where people can experience the most effective and entertaining training experience for their needs. This is the only way to ensure member loyalty and keep people in good health. What is the driving force behind the fitness equipment? Innovation, as always, scientific research, state of the art design and energy saving solutions. And the idea that we can make the world better by inspiring fitness.